Premio Lo Nuestro
FANDONM REWIND
The Ultimate Social Video Experience
To design the lead-up and during video format, we focused on creating an engaging narrative that immerses viewers in an authentic cultural experience. The concept centers around a casual, relatable interaction in Spanish where a fan in and their friend join Prince Royce as he shares insights into his Dominican heritage. This approach emphasizes connection and enjoyment, making the cultural elements accessible and inviting.
I was responsible, with a copywriting team, for writing the directional script/Title/In-feed copy in Spanish/English and presenting it to the T-Mobile client. This involved carefully crafting clear, concise instructions that aligned with the campaign objectives and ensuring the language was culturally appropriate and accessible for the target audience. After completing the script, I delivered the presentation to the client, addressing any questions and incorporating their feedback to refine the final product.
SCREEN TIME
W/PRINCE ROYCE
During Screen Time, the Prince Royce took fans inside their phone, leading them through an in-depth exploration with questions like “Last picture on your camera roll” and “Who do you spend the most time talking to?” This gave fans a closer look at their favorite artist.
My role involved writing the direction script and developing the questions, ensuring clear guidance and effective communication throughout the project. This responsibility required attention to detail and a structured approach to support smooth execution and insightful responses.
MORE THAN A SELFIE
W/SOFIA REYES
We led users to a performance exclusive to T-Mobile users by creating clear and compelling directional copy that emphasized the uniqueness of the event and the value of being a T-Mobile customer. The copy was crafted to build excitement and anticipation, highlighting exclusivity and accessibility only through the T-Mobile platform.
I was responsible, along with a copywriting team, for writing the directional script for the "More Than a Selfie" social promo. This involved collaborating closely to ensure the messaging was clear, engaging, and aligned with the campaign's overall objectives. Our work guided the creative execution and helped convey the intended narrative effectively across social channels in spanish and English.
PERFORMANCE DRIVER
W/SOFIA REYES