MOVEMENT STRATEGY
Client: Amazon Beauty
Social Strategy, Systems & Scalable Content Execution
Bridging creative storytelling with automation-driven execution at scale.
Led content calendar management, copy development, UGC workflows, and publishing operations supporting high-volume, conversion-focused social campaigns across Amazon Beauty.
At Movement Strategy, I supported Amazon Beauty across organic social initiatives, managing high-volume product calendars, creator content integration, publishing workflows, and conversion-driven copy across platforms.
My role sat at the intersection of:
Content strategy
Operational systems
Creator management
Affiliate optimization
Social publishing
Creative Copywriting/Design
What I Owned
Managed monthly content calendars across Instagram + TikTok + Meta +YTS
Built structured Airtable workflows for product tracking (ASIN, ref-tags, UTM parameters)
Coordinated cross-functional approvals (brand, legal, creative)
Balanced evergreen + tentpole + trend-driven content
Calendar & Content Operations
Publishing & Performance Optimization
Published and scheduled content via Dash Hudson
Monitored post performance and adjusted copy hooks accordingly
Flagged top-performing SKUs and repurposed into future calendar cycles
Coordinated reactive publishing during key retail moments
Developed conversion-forward captions aligned with Amazon voice + platform tone
Integrated product benefits, ASIN links, and affiliate tracking into storytelling
Created Inspire / Educate / Promote content pillars
Optimized hooks for short-form video performance
Copywriting & Strategic Content Development
Managed inbound creator assets and deliverable tracking
Ensured product tagging accuracy + ref-tag compliance
Organized UGC library for reuse across paid & organic
Collaborated on creator briefs to align tone with brand voice
